Competition tracking
Batch proposal — Competition tracking
- Raise daily budget on “Search — Brand + Competitor” $260 → $365
- Add “datapine alternative” as exact match — $2.60 top-of-page
- Raise daily budget on “Performance Max — Trials” $160 → $220
Your share of the auction
live account data| Campaign | Impr. share | Lost to budget | Lost to rank | Top of page | Abs. top | Agent recommendation | Action needed |
|---|---|---|---|---|---|---|---|
| Search — Brand + Competitor | 24.8% | 58% | 17% | 41% | 18% | Budget too lowThe budget runs out and we miss 58% of possible ad views. Raise the daily budget $260 → $365. | |
| Search — Generic CRM | 58% | 8% | 34% | 64% | 33% | Ad copyPeople see the ads but few sign up. Approve to send Content a brief for new ad text. | |
| Performance Max — Trials | 36% | 12% | 52% | 55% | 24% | HoldHealthy, and it has the account's cheapest CPA. No change needed. | None |
Against
Ad-group market performance index
Brand & competitor
24.8%
▼ 1.2 pts · DataPine 52%
Generic CRM
58%
▲ 3.1 pts · DataPine 44%
Trials
36%
▲ 0.4 pts · DataPine 50%
| Campaign | Your impr. share | DataPine IS | Overlap | Above you | Top of page | Abs. top | Agent recommendation | Action needed |
|---|---|---|---|---|---|---|---|---|
| Search — Brand + Competitor | 24.8% | 52% | 68% | 81% | 41% | 18% | ConquestDataPine shows in 52% of these auctions; we show in 24.8%. Add “datapine alternative” as a new keyword. | |
| Search — Generic CRM | 58% | 44% | 74% | 31% | 64% | 33% | Ad copyWe show more than DataPine (58% vs 44%), but they win the sales. The ad rewrite brief is pending in the table above. | None |
| Performance Max — Trials | 36% | 50% | 62% | 70% | 55% | 24% | AttackableDataPine's lead here comes from spend, not better ads. Raise the daily budget $160 → $220 to close it. |
Segment changes · checked daily
| Segment | Dimension | Spend 7d | Conv. | CPA | Δ vs prior period | Agent recommendation | Action needed |
|---|---|---|---|---|---|---|---|
| Mobile | Device | $612 | 2 | $306 | impr ▲ 18% WoW | WasteTurn off phone ads — a sign-up from a phone costs $306 vs the $31.50 average | |
| Desktop | Device | $3,040 | 112 | $27.15 | conv ▲ 9% WoW | HoldLeave desktop alone — it brings almost all the sign-ups | None |
| Gmail & Discover | Network | $184 | 1 | $184 | spend ▲ 12% WoW | ConcentrateLimit the campaign to Search — nothing else converts | |
| Display | Network | $96 | 0 | — | spend ▼ 4% WoW | ConcentrateCovered by the same fix — limiting to Search removes Display too | None |
| Germany | Location | $148 | 0 | — | clicks ▲ 22% WoW | WasteExclude Germany — cheap clicks, zero sign-ups in 60 days | |
| United States | Location | $3,590 | 118 | $30.40 | conv ▲ 6% WoW | HoldLeave it — right on target | None |